NetJets is a company that specializing in Fractional Jet Ownership, which is just a fancy way of saying they sell private jet timeshares. Unlike most products, you really can't trust your gut to come up with the right solution. The target demographic is extremely small and quite different from you and me.
I tried to create a multi-platform experience that communicated, in big way and small, the premium nature of the NetJets Brand Offering.
Additional design assistance from Jen Tank